Is seven thousands clicks enough?

Will you be able to sell your software with a small audience? How many people do you need to reach, and how many times do they have to see your blog to get a sale? Well, it varies. Obviously it depends on a few factors. Some of the obvious factors I see every day fall into these categories:

• Clear product description: this may seem too obvious, yet I still see many product that do not describe clearly "what you get".
Clear offer: what do you get and for how much (sometimes, how long). It may be silly, but if you buy a professional audio editing application from Roland (Sonar), shouldn't you know what extras you get and when the offer will expire?
• Top list of customers: who uses the product and what are they doing with it.
• Top list of benefits and advantages: why is your product better than the many others that look the same.
• Continuous updating: sales, blogs and interest in a product is a daily routine. Keep up the effort on a regular basis (it could be monthly...)

Get the basics done. Make sure you are clear on what you want to say and what you want your customers to understand. Your product may be wonderful, but if you do not show how it is wonderful, they can't guess. For the most part, complex and abstract products, the ones like software we use every day, are not described clearly enough so someone can buy them. That means people buy the products based on other pieces of information. Here is an opportunity to expand your sales. It is also an opportunity to show customers how the product can help them.

Most product promoters, usually the product marketer, have a focused audience to target. This is true with most complex product like software and hardware. One way to test your product's competitiveness is to go directly to these people. If you don't know these people (you don't have a mailing list) go to where they can be reached. Linked In groups is one of the best places to find business people. It may help you get started and see how people react to your offers. If you are not selling and you are putting in the effort, than your offer is not attractive enough. This is a better problem than not having enough information to entice customers to buy. You can sweeten the offers with price reductions, extras or even a "tablet" with every sale. It seem silly, but it's not. If you sweeten the offer and start selling, at least you know that people will buy.